The most important thing for web strategy and social marketing

Top social marketing advice fromDavid Meerman Scott, bestselling author of The New Rules of Marketing & PR, talks about a golden way to improve your messaging and get doing better than it is today. See more business news television shows featuring these experts, as they give their top expert business advice at www.yourbusinesschannel.com. David Meerman Scott So here’s the thing, the most important thing for web marketing, truly the most important thing is to focus on your buyer personas, not on your products and services, not on your company. Here’s what I mean by that: Have you looked at a hotel website recently? I travel all the time, I give keynote speeches all over the world, I’m in a hotel a

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